Millward Brown

Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown’s Global Neuroscience Practice was established in 2010 to help clients gain extra insights from new tools and techniques from neuroscience and cognitive psychology.  Offering a range of methods including automated facial coding, reaction time tasks and eye tracking, our approach is based on integrating neuroscience techniques alongside conventional research to give our clients the full picture. The biggest neuromarketing agency in the world, Millward Brown’s Neuroscience Practice conducts work in more than 60 countries, with over 5000 projects to date for some of the world’s biggest clients.

Posted May 08, 2014 in: by chinwag

Comments are closed.