Stephen Pavlovich runs Conversion Factory, a London-based agency specialising in conversion rate optimisation. In total, Conversion Factory have generated well over $1 billion in additional revenue for the clients.
Using Personas To Increase Your Conversion Rate
We’ll discover how:
– Understanding personas helped add $1.2b to a company’s revenue.
– We can use quantitative and qualitative data to create these personas – plus the shortcuts you can take to build these personas quickly and easily.
– To apply these personas to your website, and create a framework for conversion optimisation.