Sam Michel
Sam founded Chinwag in 1996 to support the nascent digital marketing industry. The organisation has grown alongside the industry, whilst Sam has held roles ranging from, arguably, the UK’s first paid webmaster at Time Out magazine, part of the founding management team of the UK’s first web agency, Webmedia and the startup team at digital off-shot of TV firm, Carlton (now part of ITV)
Over the last two years, his growing interest in psychology, neuroscience and behavioural economics and their application to business has led to the launch of the Chinwag Psych Conference, the PsychUp series of monthly meetups and most recently, PsychMatters a journal and community covering the field.
Consultancy clients including UK Trade & Investment, Open Data Institute, the BBC, the Technology Strategy Board and he’s an active mentor in a number of startup accelerators.
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