Dr. Aaron Balick
Aaron Balick, PhD, is a clinical psychotherapist with a special interest in the application of psychotherapeutic thinking to culture, especially social media and technology. In addition to his clinical work, Dr. Balick is an honorary senior lecturer at the University of Essex’s Centre for Psychoanalytic Studies as well as being a regular voice providing mental health expertise on BBC Radio 1.
He is a blogger, writes for both popular and academic audiences, and is the author of the book The Psychodynamics of Social Networking: connected-up instantaneous culture and the self and a chapter contributor for Social Media Week’s On! The Future of Now both published in 2014.
The Strongest Persuader: You
When thinking about online persuasion, we generally conceive of it as moving from one direction: that is, from marketers towards consumers. We often forget that we are our own biggest persuaders, and we persuade ourselves about ourselves in particular ways online. As human beings we are heavily invested in our own identities, and we manage this investment in a particular way online, particularly via social networking sites. Today’s talk will be using psychological models to understand how our identities are manifested online, and the ways in which we may unconsciously persuade ourselves more about our ideal visions of ourselves or how we’d like to be seen, than who we really are.