Craig Sullivan
Craig has been blending Psychological techniques, UX, Analytics, Split Testing and Conversion Optimisation since 2006. He’s also been building teams, launching products and hacking the growth of websites for companies like LOVEFiLM, John Lewis and Waitrose for nearly 12 years.
You can find him tweeting from @OptimiseOrDie on all sorts of topics, including Neuropsychology, Mobile tech and Persuasion. Craig’s knowledge, engaging presentation style and practical tips make him a highly sought after speaker.
Presentation:
Neuromarketing is Bulls**t
All these trendy names like Neuromarketing, Growth Hacking, Conversion Optimisation, Neuropsych and endless variations – what do they actually mean? Are there some foundational techniques, tools and approaches you can use in real life? What stuff really works? Craig will use over 10 years of changing consumer behaviour and outcomes – to show you what he found most practical, useful and successful. Whether you’re writing content or designing customer experiences – there are some insight methods and tools here you can be using to shift emotions and behaviour tomorrow.
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