Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.
He appears in his trademark lab coat when speaking to corporations, universities, and conference attendees around the world. He authors The Conversion Scientist blog, and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.
He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Getting Past the Bouncers in Our Brains: Writing Copy That Persuades
There are two areas in the human brain that are designed to ignore advertising and marketing messages. It is a survival technique that can be stood on it’s head making these messages seem crucial. Find out who these big fat bouncers are and how to get in the door.