André Morys
André is author of the German best selling book “Conversion Optimierung”, university lecturer for User Experience and CRO and blogger / publisher of konversionsKRAFT.de.
He is also co-founder and CEO of Web Arts, with more than 30 consultants one of the leading consultancies for website optimization. He is a top rated keynote speaker for online marketing- and conversion conferences around Europe.
Presentation:
The Power of Values: Why Emotional Optimization has the Highest ROI
In the young discipline of conversion optimisation, a lot of techniques and best practices are discussed. Most of the ideas is about optimising templates, buttons or headlines. In his presentation, Andre shows to studies that demonstrate, why focussing on the emotional intent of users has the highest ROI in ecommerce optimisation.
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