Understand your customers’ choices and you’re influencing them.
The big question:
When you’re designing a user’s experience, how do you know what’s working?
Professor Philip Corr, Professor of Psychology (BE) City University
Intangible value: how the limitations of human psychology can make us happy
Leigh Caldwell, Partner, The Irrational Agency
Suicide Terrorism, advertising and what makes contagious content
Dr Paul Marsden, Digital Strategist, Unique Digital
Using Personas To Increase Your Conversion Rate
Stephen Pavlovich, CEO, Conversion Factory