Sarah runs Millward Brown’s Global Neuroscience Practice, a business unit tasked with the integration of methods and findings from cognitive science into Millward Brown’s global offer. Since joining the practice she has focused on innovations, and has been responsible for designing and applying methods and insights from neuroscience and behavioural economics to brand and advertising research. She is a frequent speaker at conferences on the importance and role of emotions for advertising and brands.
A graduate of WPP’s Marketing Fellowship programme, she holds a PhD in Cognitive Neuroscience from Cambridge and has previously worked as a strategic planner across creative and media agencies in London and South Africa.
The Neuroscience of Stories
How learnings from neuroscience can help brands tell better stories, and tell stories better.