Dr Paul Marsden
Dr Paul Marsden is a psychologist working with Unique Digital as a digital strategist. His PhD in media psychology focused on the role of the media in copycat phenomena (’social contagion’).
Former managing editor of the Journal of Memetics, and co-founder of Brainjuicer PLC, Paul is author of Connected Marketing and The Social Commerce Handbook, and runs the digital marketing blog – Digital Intelligence Today.
Presentation:
Suicide Terrorism, Advertising and What makes contagious content
Lessons from psychology on how to create a mind virus with contagious content.
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