A huge thank you to all of our sponsors and media partners for their support.
1 Headline Sponsor
VisualDNA is an independent technology company based in Shoreditch, London.
We want to help people be valued for who they really are. We do this by combining psychological testing with big data analysis. For ordinary people, this means we can help them understand themselves better. For businesses, it means we can help them understand their customers better.
We strongly believe that it’s possible for the technological tools at humanity’s disposal to improve our understanding, help businesses serve their customers better and ultimately build a better world. For example, we are working with lenders in 6 countries to help 30m unbanked people in developing markets get access to credit, using our psychometric profiling systems.
2 Conference Sponsor
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown’s Global Neuroscience Practice was established in 2010 to help clients gain extra insights from new tools and techniques from neuroscience and cognitive psychology. Offering a range of methods including automated facial coding, reaction time tasks and eye tracking, our approach is based on integrating neuroscience techniques alongside conventional research to give our clients the full picture. The biggest neuromarketing agency in the world, Millward Brown’s Neuroscience Practice conducts work in more than 60 countries, with over 5000 projects to date for some of the world’s biggest clients.
City University London is a leading international University and the only university in London to be both committed to academic excellence and focused on business and the professions. City prides itself on its innovative approach to education with courses that are enriched by the research of academic staff and are in the top 5% of world universities according to Times Higher Education.
The MSc Behavioural Economics at City is a new course for September 2014 that applies psychological insights into human behaviour to investigate how people make economic decisions under various conditions of constraint. This field has emerged as an important area of modern economics, and the social sciences more generally, and commercial organisations have long known the limitations of individual decision making, routinely using this knowledge in their commercial practices. For further information and to apply, visit www.city.ac.uk/behavioural-economics-msc.
Lumen is an innovative attention technology company. We use cutting edge eye tracking technology help brands measure and optimise the attention their advertising receives – enhancing creative standout and driving media efficiency.
Founded by Rob Stevens, an authority on eye tracking research, Mike Follett, a respected agency planner, and David Bassett, an award winning econometrician, Lumen is committed to delivering robust, dependable insight that drives profitable decision-making.